Setting up a content marketing strategy is a tactic that will help you get much more out of your content than you would if you just published something and hoped it would perform well.
Today I will tell you how to come up with a solid content strategy for your website in just a few simple steps.
Set up an Editorial Calendar
You will be surprised just how much more efficiently you will find yourself working if you follow an editorial calendar. It doesn’t matter which format it’s in – it could be written on a piece of paper, an Excel spreadsheet, or in any other form. The only thing that matters in an editorial calendar is how readable it is.
By dedicating certain times of the day to specific tasks, it will be much easier for you (and especially your team) to concentrate on the tasks at hand and complete them much more efficiently.
Also, by publishing regularly (according to your calendar) you’re keeping your regular users engaged with your content and gathering new audiences all at the same time. If it takes months for you to upload a new article, you will struggle with keeping your users engaged.
Know Your Audience
You can’t market your content if you don’t know who to market it to. So, it is extremely important to know your audience in the face, so to speak.
So, stay engaged with your users in the comments, reply to their tweets, and partake in forum discussions. But, of course, you don’t need to go around asking people about how old they are and what’s the search intent behind their queries.
Not only would you get weird looks, but you would probably get no real information anyway. That’s what tools like Alexa exist. With its help, you will be able to reveal pretty much everything about your audience in a single scan.
Once you know about your site’s demographic, a good idea would be creating a reader persona that is a combination of all of your user’s common traits. That includes age, locations, needs, and wants.
Treat that persona as a real human and tailor your content to satisfy their needs more. It’s much easier to keep track of what your audience wants from you when all of the information is gathered in a single place.
Make a List of All Your Content and Think About What’s Missing
This is rather straightforward. Again, for the purposes of having all the info in one place, write a list of all your articles. Compare their metrics, see which ones are doing the best and why.
Now, is most of your content little articles no longer than a thousand words in length? Is the most popular piece of your content an in-depth guide on a topic that few people discuss? That is an instant indication that you need more long-form content (which is good for SEO anyway).
You can also add a virtual tour and showcase your services on the website. It’ll add more credibility to your business.
Maybe you’ve never featured a video or infographic on any of your pages? Think about what you currently don’t have on your site. Do that as your next publication, see how it performs and use that information to your advantage in the future.
Remember, It’s All About Quality Content
Even the best content marketing strategy requires quality content to work with. So, naturally, all your efforts should be going towards crafting the best content in your niche.
By following an editorial calendar, and doing your best to satisfy your user’s needs with your content, you shouldn’t have any trouble staying relevant on the Web.
I hope you found my information useful, and good luck with all your online efforts!