As more and more people are getting aware about online marketing, They are also getting aware of SEO. Many offline businesses started approaching Web Development agencies and Digital Marketing agencies in order to build their online visibility. Keeping this in mind we are going to share 5 most advance seo important factors of 2017 that you should follow and is already following by professional SEO company. Hope this article would help you to recognize the things that you should keep in your mind while working on SEO Campaign for your clients or your blogs.
AMP (Accelerated Mobile Pages)
AMP stands for Accelerated Mobile Pages that one should be known of. Since most of the users started using mobiles in order to browse internet, Google and other search engines released an update according to which Your internet pages should open faster in mobile. With little bit of coding you can integrate AMP on your website easily. For CMS based websites like wordpress, drupal etc. you can integrate AMP in a single click with the help of any suitable plugin. If you are using custom built website then any developer can do same for you at very reasonable prices.
Mobile – Friendly Test
As I have said above, most of the users start preferring mobile over laptops and desktops, search engines start giving preference to mobile friendly webpages only. According to google update in 2015 they made it mandatory for websites to be mobile friendly else they would not get preference in search engines and would not rank. You need to keep your website responsive according to different devices. A responsive websites always provide better user- engagement on which almost all the search engines are focusing these days. You can check your how much mobile friendly your website is from here.
HTTPS over HTTP
With the increasing cases of cyber crime, searches engines are also getting aware of it and forced those website owners that perform transactions to install SSL certificates that keep all your information encrypted and prevent hacking of those webpages upto an extent. According to an article of Searchengineland, HTTPS will be preferred on HTTP and this has been started applying on many websites as of now and gradually it will be implied on all the websites and will become important for non transactional websites as well. After realizing its importance, cloudflare started providing free SSL certificate for its users in order to enable HTTPS over HTTP.
LSI keywords are known as Latent Semantic Indexing under which you put the main keyword and related keywords under same article. It helps google to identify the relation between those keywords and provide better search results. You should use LSI keywords properly as it can improve your website traffic significantly. There are many ways available on internet that you can follow to find LSI Keywords.
These are the most important SEO factors that you should follow and keep in mind while working on any SEO Campaign. Take help from any professional SEO company in Gurgaon if you want to rank your website.