If you haven’t heard the news already then you are about to hear them now. The way to do business is changing and it is all going mobile. More and more people are using their mobile phone to conduct a search and this really changes the way your business needs to operate.
Source: www.flickr.com/photos/ferreemoney/9280842792
Not only is it essential that you optimize your website for mobile phones you also need to optimize your SEO for mobiles. To help you out here are 5 simple seo tips:
Top 5 SEO Tips for mobile website optimization:-
1. Keyword Update
First thing to do is to go through your keyword information and update it to suit mobile searches. The fact is that people search differently when they use their mobile phone and so your old keywords won’t necessarily suit mobile content.
The most important thing to know is that people search with shorter words. They might include more words for the search field but the words in general tend to be shorter.
2. Social Media Functions
Social media is one of the biggest things people use their mobiles phones for and optimizing your SEO with this in mind is crucial. It is essential to have clear buttons across your website that allow the person to quickly share the content.
You don’t want to forget this option because it can really improve your business’ visibility on the internet. People are more likely to share information on their mobiles so take advantage of this and make it easy for them to do.
It is also a good idea to focus on providing informative content on your mobile website that people would want to share.
3. Less Rich Content
It is also a good idea to keep in mind that loading a website with a mobile phone will take longer. Therefore you don’t want to include as much rich content such as images and video on your website.
Although this is really good SEO on a normal website, on a mobile website the slow loading times will mean that you lose some of this appeal. Only include them if it is necessary for the website or for providing the right information.
4. Don’t Forget To Localize
It is also necessary that you localize the content. The truth is that majority of people conducting searches on a mobile phone are looking for a local information or business. Therefore this is one key aspect to focus on.
You should contact a SEO company in Delhi that has software for SEO localization. For instance, Page Secret provides SEO software that you could consider getting. There are plenty of companies out there so keep your eyes open.
5. Call To Action
You need to make sure to use clever call to action buttons. For instance, include your mobile phone on the website so that by clicking it the viewer can automatically call you with the mobile.
The same is useful for e-mail function and could also be used with the address. When the person viewing clicks your address a Google Map with directions could come up. There are tips on how to include this function at the Google support page.
The above tips can help you ensure that your SEO is up to date for mobiles.
Ollie is interested in SEO Tips and especially on how businesses should use it with their mobile content. He is also a big cricket fan and loves to go watch the international test matches whenever possible.
