More and more business is being conducted over the internet. It is often the first place customers go to when they need to find a new service provider or a product. Therefore it is really important that construction companies also create a strong online presence. And there is nothing better to help achieve this than by using SEO (search engine optimization).
Here are some essential SEO tips for construction companies:
Build A Good Website
The first thing you need to do in order for your SEO strategy work well is to create a strong website. It is really important that your website is accessible and looks good so that customers like to stay on the website and come back as well.
There are plenty of websites that can help you in understanding what are the key components of a good website. Once you have these under control you can start focusing on improving the key elements of SEO on the website.
Search For The Right Keywords
You need to do some keywords research first. This is to ensure that you can include the right keywords onto your website to guarantee that people who are looking for your type of business also find you.
Doing keyword research isn’t that difficult either. Read the guide on Bruce Clay’s website, for example, and you will soon master the subject. The trickier part is implementing the keywords on the website. But the main point in this is to maintain that they fit naturally with the overall content of your website.
You should also use images as part of your website and your SEO strategy. It is possible to tag images to improve your rankings and you should always do this when you add an image onto your website.
It is also really important that you include images that showcase your talent. So include a portfolio of the kinds of construction projects you have done in the past. It is especially good idea to include before & after images on the website.
Focus On Content Marketing
SEO is best when it focuses on content marketing. The best way to combine these two is by setting up a blog on your website. This way you can include keywords in a subtle way and you can also provide informative content for your customers.
It is a good idea to team up with other companies, perhaps the ones that provide you materials. You can also talk about the new developments in the building industry. For instance, get in touch with companies like Vector Foiltec and discuss the ETFE material on your blog.
One really important aspect of SEO is link building. This is both for internal and external resources. Don’t add too many links but do include them whenever it is natural and adds value for the content.
Make sure that you include a lot of good links to your content as well. Especially if you have a blog it is a clever idea to link back to your contact details or your previous work within the blog.
Mark is passionate about helping construction companies be more tech savvy. When he isn’t browsing the web for the latest developments he likes to spend time playing chess together with his teenage son.